Samsung’s NX100 with OK Go “What is your next project? Last Leaf” campaign has won 2 awards from 14th ADFEST on 18th of March, the three-day festival of advertising, ideas and creativity held at Mövenpick Resort & Spa in Phuket, Thailand from March 17th to 19th, 2011.
“What is your next project? Last Leaf” has won silver prize from Film Craft Lotus “Single for Animation” category and bronze prize from Cyber Lotus “Best Use of Viral” category.
Founded in 1998, ADFEST is Asia Pacific’s largest annual regional advertising festival celebrating and raising the standard of creativity in the region.
ADFEST 2011′s theme, “JUMP START,” reflects ADFEST’s commitment to the promising beginning not only of the young blood in the advertising and production industries, but also the revived inspiration of professionals, as well as ADFEST’s reconfirmation as a leading advertising event with renewed energy.
“What is your next project? Last Leaf” campaign partnering with viral music video pioneers OK Go in creating the band’s latest music video has marked out uncharted territory for both music videos and camera brand marketing. The music video was filmed using the new Samsung NX100, Samsung’s latest innovation in premium camera technology.
OK Go’s ‘Last Leaf’ music video using the NX100‘s i-Function Lens.
The juries have evaluated that the creative idea blended in well together with viral pioneers OK Go, providing a interesting viral element as well as successcully representing the product. This campaign has not only received positive feedbacks from fans and users but has been officially recognized for its excellence.
Check out NX100 Campaign Site : www.cre8yourworld.com and visit our YouTube channel for more videos at http://www.youtube.com/samsungimaging.
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